Kindle Fire Tablet Computer Sells for $200

Kindle Fire Tablet Computer Sells for $200


Amazon.com Inc. unveiled its first tablet computer with a host of functions and features that allow it to do nearly everything the iPad can do - but at less than half the cost.

Called the Kindle Fire, the device may quickly become the strongest competitor yet to the iPad, analysts said. Barely 18 months after Apple Inc. released the first iPad, tablet computers are a nearly $30-billion industry, with the iPad accounting for almost 80% of the market.

The Fire, introduced Wednesday by Amazon Chief Executive Jeff Bezos, is aimed at attracting consumers who want a tablet but can't afford the iPad and its other pricier competitors. Amazon set the price at $200 — well below Apple's $500 iPad.

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